aN experience your clients will NEVER FORGET.
Curated, exclusive, unforgettable running and walking tour experiences in Birmingham & the West Midlands.
You’re creating a trip of a lifetime FOR YOUR CLIENTS.
You’ve already secured the five-star hotel, heritage museum, & the gala dinner.
Now you’re looking for something different.
Something your clients have never done before.
Something that restores AND rewards.
That’s where we come in!
Why planners choose RUN OF A KIND
RUN OF A KIND curates high-end, bespoke wellbeing activities, to deliver a moment your guests won’t forget.
We know that you don’t want to take risks with your programme, and that you need:
A partner who understands high-end delivery
Experienced hosts who are polished, reliable and engaging
An experience that works for mixed ability groups
Something for wellbeing that is genuinely unique
We deliver that through
A unique experience in the West Midlands
We are the first and only provider of unique running events in the region, like running tours and party runsFirst-class hosting
Led by airline crew manager & founder Lucy, combining the highest level of customer service with coaching expertiseSeamless inclusivity
Run and walk options, carefully managed pacing, no one left behindCompletely bespoke design
Built around your itinerary, your clients and their objectives - whether thats a small group running tour, or a big event for hundreds of peoplePremium touches and partnerships
From gifting to exclusive finish venues and curated momentsAttention to detail throughout
Planned, rehearsed and delivered to a world-class high standard
Let us guide you through AN EXAMPLE experience, step-by-step…
Your guests return to their room after a full day.
On the bed, waiting for them, is a beautifully presented box.
Inside:
A personal invitation, with a hint of what’s to come in the morning
Premium running kit
Thoughtful wellness products to help them rest and recharge
They sleep well, & wake up early… slightly unsure, slightly intrigued.
The morning begins
They arrive at reception, to be greeted by a warm, welcoming guide in bright orange.
Calm, friendly, professional, passionate.
A short welcome. A clear, reassuring brief.
They realise very quickly… this is not going to be a standard run.
The experience
They are led outside for a gentle warm-up to wake up the body.
The city is quiet, just waking up.
And then… they run!
Not rushed or pressured. Just guided.
This is a city tour experience in motion.
Iconic landmarks, without the crowds
Hidden corners they would never have found
Stories that bring the place to life
Moments to pause, take photos, take it in
Along the way:
Music plays - their favorite song they chose beforehand.
There’s laughter, conversation, & that rare feeling of being truely present.
They’re not just seeing Birmingham - they’re experiencing it.
The finish
They arrive somewhere unexpected.
A landmark building. A space no-one else gets to access like this.
Some take the stairs: a personal challenge.
Others take the lift. No judgement!
At the top:
They are guided to stretch, breathe & listen.
A short, powerful closing moment.
Then:
Fresh smoothies.
A view across the city.
A shared sense of achievement.
What they leave with
Not just photos - although they’ll have those too, professionally captured and ready to share.
They have:
That glorious, energising, post-exercise buzz that sets them up for an amazing day
A story they didn’t expect
A deeper connection to the place
A shared experience that feels meaningful
A moment that stays with them
Add UNIQUE WELLBEING to your itinerary
If you’re planning an incentive programme in Birmingham or the West Midlands,
we’d love to help you create a RUN OF A KIND experience for your clients.
Meet YOUR HOST
LUCY.
Founder of RUN OF A KIND and your lead host for incentive experiences across Birmingham and the West Midlands.
Lucy created RUN OF A KIND after taking part in over 40 running tours across six continents, experiencing first-hand what makes an active experience truly memorable… and what doesn’t.
With a background as an airline crew manager for British Airways, she brings a level of polish, presence and attention to detail that incentive planners rely on.
Calm under pressure, naturally warm, and highly organised, Lucy ensures every experience runs seamlessly from first briefing to final moment.
Alongside this, she is an experienced running coach, able to confidently guide mixed-ability groups so that every guest feels comfortable, included and looked after.
What sets Lucy apart is her ability to combine:
- First-class customer service
- Running Expertise as an England Athletics Certified Coach
- Engaging, story-led delivery
- A genuine passion for Birmingham and its hidden gems
The result is an experience that feels effortless for you… and exceptional for your guests.
Because when you’re delivering a trip of a lifetime, every detail matters… and every moment counts.
Your Run Leaders & Experience Guides
Behind every RUN OF A KIND experience is a carefully selected team of qualified run leaders and charismatic local guides, chosen not just for their knowledge… but for their energy, presence and people skills.
They are:
LiRF qualified and experienced in leading mixed-ability groups
Confident, engaging and naturally personable
Experts at reading the group and adapting in real time
Passionate about Birmingham and bringing it’s stories to life in a highly engaging way.
Your guests are led by a team that feels professional, warm, and completely in control from start to finish.
Every experience is:
Carefully planned
Thoroughly briefed
Professionally delivered
With clear roles across the team, from front runners to back markers, ensuring every guest is seen, supported and included throughout.
Packages & Investment
Every experience is tailored, but as a guide:
Signature Experience
From £550
A fully hosted, bespoke running or walking experience
Elevated Experience
From £1,200
Enhanced storytelling, photography and finish experience
Full Incentive Experience
From £2,000+
Complete design including gifting, branded kit, content capture, venue, and premium touches